The Facts
Having a web site – can be a very powerful marketing tool providing it is seen within the first pages of the Major Search Engines (Yahoo, Goggle for example)
having a good looking web site is not just the answer to your web site marketing.
Your web site is most probably the best brochure to explain all about your company, products and services,
if your web site is only giving you a few enquiries it is most probably not being found in the Major Search Engines
(See Your FREE SEO ranking report) this will evident to you where your web site stands within the major search engines.
Do businesses really make money from their web site?
Yes. The latest figures from the Office of National Statistics revealed that in 2004: UK based businesses sold £71.3 billion of products and services over the Internet.UK based businesses bought £53.9 billion of products and services over the Internet.
These figures have increased 81% from the 2003 results. A much larger increase is expected to be seen when the figures for 2007 are compiled.
Internet Usage Statistics: UK
| Year |
Users |
Population |
% Pop |
Source |
| 2000 |
15,400,000 |
58,789,194 26 |
2% |
ITU |
| 2004 |
35,807,929 |
59,889,407 59 |
8 % |
Nielson//Net Ratings |
| 2006 |
37,800,000 |
68,139,274 62 |
8 % |
ITU |
Internet Usage Statistics: Spain
| Year |
Users |
Population |
% Pop |
Source |
| 2000 |
5,387,800 |
40,827,300 13 |
2 % |
ITU |
| 2004 |
14,095,451 |
43,435,136 32 |
5 % |
Nielsen//Net Ratings |
| 2006 |
17,142,198 |
44,351,186 38 |
7 % |
Nielson//Net Ratings |
As we know the Internet is only going to get used more and more here in Spain and will become one of the fastest and most used forms of media surpassing the television,
as it is becoming in the UK.
At the moment Spain are less than 50% of the UK market but rising every year.
This is a lot of billions of €€€ spent on the Internet every year.
Why should a web site be listed on search engines?
A recent study by Forester Research found that search engines remain the leading way for users to find web sites
. The "Internet Users" survey found that 81% of Internet users use search engines to find web sites.
With approximately 500 million searches being performed on major search engines every day?
the amount of business that can be gained from being listed on search engines is huge and it was stated on
CNN news there is 100,000 million web sites out there.
Does it matter where a web site is listed on search engines ?
It is important that you are listed on the first 2 pages of the results. Research shows that, when someone searches for what
you offer, as 80% of Internet users only look at the first 2 pages of the search engine results.
If you are not ranked highly you are only getting 20-30% of its rightful traffic… and revenue.
(And remember, being ranked number 1 when you search for your company name or web address doesn't count.
You need to rank highly for the words your customers use at the search engines.)
" What can Horizon Search Engine Optimization Spain SEO do for Your Company "
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